Every year on May 17, we celebrate National Pinkfix Day — a powerful reminder that financial independence is not just about numbers on a page; it’s about confidence, clarity, and control. National Pinkfix Day was created to spark a movement that helps women step into their financial power at every phase of life.
At EKS Associates, we wholeheartedly embrace the mission behind this day. Some may be unaware that a female wealth advisor founded our firm in 1983. Eleanore K. Szymanski, CFP®, was a trailblazer in the financial planning industry at a time when few women were recognized as advisors, let alone leaders. Elly broke through barriers and set a new standard for personalized, client-first financial advice. Her deep belief that everyone — especially women — deserves access to sound, independent financial guidance continues to shape the firm’s values today. Elly’s pioneering spirit laid the foundation for EKS Associates to become a trusted resource for women seeking clarity, confidence, and control in their financial lives.
Why National Pinkfix Day Matters
For far too long, women have been underserved or overlooked in the world of finance. Whether navigating career changes, managing the costs of raising a family, facing divorce, or planning for retirement, women often juggle unique challenges that require personalized financial solutions.
National Pinkfix Day encourages women to:
- Start conversations around money and long-term goals
- Break down financial taboos and feel confident asking questions
- Build habits that support lasting independence
- Uplift and support other women in their journeys to financial wellness
This day is about replacing fear with knowledge, uncertainty with a plan, and inaction with empowerment.
Our Approach to Financial Planning for Women
At EKS Associates, we understand that financial planning isn’t one-size-fits-all — especially for women navigating major life transitions. That’s why we take a holistic, phase-based approach to your financial journey, focusing on:
- Clarity – Understanding where you are today
- Confidence – Building a custom plan rooted in your values and goals
- Control – Helping you take actionable steps with the support of a trusted advisor
- Communication – We continually monitor your financial plan and communicate with you throughout the year to ensure your plan remains updated and aligned with your goals and life circumstances.
From starting a business to planning for retirement or managing an inheritance, our goal is simple: help you become financially independent, resilient, and ready for whatever comes next.
How You Can Celebrate National Pinkfix Day
Whether you’re just beginning your financial journey or looking to refine your strategy, here are a few ways to mark this empowering day:
- Set a new financial goal — big or small — and map out your first step
- Schedule a financial planning session with a professional who understands your unique needs
- Review your budget or investment strategy to make sure it still aligns with your current life phase
- Talk about money with your partner, friends, or community — transparency is a powerful tool
- Support women-owned businesses as a way to uplift economic empowerment
Ready to Redefine Your Financial Future?
Let National Pinkfix Day be your starting point. Whether you’re preparing for a life change or simply want a clearer vision for the future, we’re here to guide you every step of the way.
Let’s build a plan that puts you in control — today, tomorrow, and always.
